The "Cambridge Who's Who Professional Development Series" is a collection of educational videos, which provide information and advice on popular topics affecting today’s professionals such as networking, branding and marketing, and business financing. Each chapter was designed for individuals who are committed to enhancing their careers and growing their businesses, and are receptive to learning from highly successful, seasoned professionals.
The fifth chapter in the series, titled “Proven Sales Techniques,” broaches an issue faced by all entrepreneurs, small business owners, sales managers, salespeople and more: the challenge of securing new clients. Hear from the president of CareerBuilder.com, a professor at University of Houston’s Bauer College of Business, a general manager at SAS and the founders of KickStart Alliance about how you can turn your business prospects into repeat customers. The presentation concludes with a review of the “Top 10 Characteristics of a Successful Salesperson” as indicated by the speakers throughout the video.
Although they directly refer to business sales in the video, the tips and techniques that these dynamic individuals share can be applied to a more general foundation for professional conduct. While you may not have started your own company, work in the sales profession or offer a specific product or service, you need to know how to promote yourself to secure new career opportunities. This is particularly important when you are job hunting and interviewing for new positions; if you do not know how to sell your skills and talents, you will be at a disadvantage. So make sure to apply the core principles discussed in the chapter to your own life.
To gain insight into other key professional and business topics, please visit the Cambridge Whos Who Resource Center. If you are a Cambridge member, remember to create your personal Cambridge Who’s Who Connect profile so that you can participate in engaging discussions with other members and share your own secrets for success!
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